MEET Marsha and zita: THE GENERATORS

Marsha Roy and Zita Dube-Lockhart are the proud owners of Generate Health and Wellness Inc. They are the proof that opposites really do attract, and when they do, electrifying things can happen!

Marsha Roy and Zita Dube-Lockhart are the proud owners of Generate Health and Wellness Inc. They are the proof that opposites really do attract, and when they do, electrifying things can happen!

Co-owners, Marsha Roy and Zita Dube-Lockhart, first met in January of 2017 when Zita was hired to instruct in a studio which Marsha co-owned. Over the course of the next 18 months, their deep professional respect flourished into friendship, and the two realized that they had both outgrown their current roles. So, in December 2017, they eagerly decided to embark on a new journey: opening a business together. 

When their original plans of becoming franchise owners failed to come to fruition, Marsha and Zita were confronted with the terrifying and exciting question of: "What if, instead, we designed our own dreams and created our own vision?" 

From there, Generate Health and Wellness Inc. was born.

Playing off the theme of energy and electricity, the company is aso named in large part to reflect the often-teased 'generation gap' that exists between the the two partners: Marsha, a solid, steadfast and balanced Gen-Xer being fiercely contrasted by Zita, a fast, furious and quirky Millennial. It is the electric energy generated by these two wildly different women that gives this company its momentum and makes it so unique in the industry.

By recognizing the importance of creating a space that is multi-generational, inclusive and that values every person, not in spite of their differences, but because of them, Generate Fitness is a company that lives its values of diversity, acceptance,  and - of course- having FUN!